Schmidt's Beer : Motor City Flat Tops
by Chris Taylor (May, 1999)
Schmidt's beer was popular on the east coast and in the Midwest from the
1940's through the 1970's. Detroit's Schmidt Brewing Company canned the
brand in 12 and 32 oz. cone tops beginning in the 1940's. The 1950's found
the brand being filled by the E & B Brewing Company, that opted for the
flat top container for its modern market. Also, this Schmidt's
Beer had the distinction of being
Made By The WALSNEK Process, verified, by a small seal on
the lower right corner of the label. No description of just what this step
did to the taste of the beer was put on the can, so the purchaser was left
to feel confident that the brewery only had his best interest in mind.
It seems that Ohioans were avid drinkers of the brew, as many of the
better specimens of these cans have Ohio tax stamps on their lids. No
less than 5 different variations were produced by the early 1960s.
The fourth can (USBC 131-20) is identical to the last except that the metallic silver outline around the logo has been dropped, making for an even more basic looking label.
A decision by E & B to mellow their label (USBC 131-21) resulted in predominately white can. The enamel white and red tends to give the can an almost pinkish appearance. We Michigan collectors affectionately refer to this as the Candy Can Schmidt's.
The last can (USBC 131-22) is what we call the "Super Man S Can", for obvious reasons. Incredibly, this can holds up rather well outside and I have actually dumped a couple descent examples of these before. The angled and sweeping logo of the 1950's label gives way to the more mechanical and space age label of the 1960's.
|Back to "Featured Articles"|