Goebel Extra Dry : Variations
by Chris Taylor (September, 1997)
After the Goebel opening instruction cans of the late 1930'sand early
1940's a fresher design was released on the market. The militant and stodgy
block letter logo of previous cans was replaced with the script logo. This
logo would be used pretty much throughout the 1950's. The first extra dry
cans are rather plain to look at, but at least 5 Michigan
variations were produced. Although also produced in California, I will not
touch on those examples.
It is unclear just exactly where the next variation (USBC 70-34) fits into the production chronology, or if this can was ever even produced for the market. The Withdrawn Free Extra Dry shares the same front and Keglined Panels as the previous can except the text panel reads "Withdrawn Free of Internal Revenue Tax for Exportation". I have found at least three of these cans beneath Drewery's (USBC 56-02) and have seen only one other. I have speculated that this can was possibly used by the military for use in the early stages of the Korean conflict, but I have no evidence to suggest or substantiate that idea. I find it odd that this can has eluded Michigan collectors for so long. In the SEPT/OCT 1987 issue of the BCCA magazine, the Withdrawn Free Goebel is listed on page 6, but other than that I know almost nothing about the history behind this can, except that it does exist. Another trait of this can that makes it unique is the fact that a letter "E" is positioned to the left of the seam near the bottom. I would have to guess that this letter stands for "EXPORT".
The fourth can (USBC 70-36) is identical to the first, except it is not IRTP. I have found two different versions of this can. One is dull-brushed copper while the other is a more standard metallic copper.
Variation number six (USBC 70-37) changes the slogan at the bottom of the face to "Nationally Famous for Good Taste" and retains the same Keglined panel as all previous cans, as well as the same brewery information as the two previous.
The final variation (USBC 70-38) seems to have had its slogan developed by a marketer with a wandering mind. The can differs from the previous can in that it states "NATURALLY Famous for Good Taste". With such a cocky attitude, it's a wonder that the error wasn't caught before production. Perhaps this Continental Can Company entry (the others are by American Can Company) had mistaken the slogan, possibly meaning "Naturally Brewed for Good Taste". At this point, it's a mystery. I have seen this can in both Dumper and grade 2 condition. Because this is a Continental Can, Keglined has been dropped from the side panel and replaced with identical brewery information text panels. I have seen only a few examples of this can.
I hope to hear from some of you who have found different variations of the cans I have written about in past issues. I always enjoy new finds, especially Michigan cans. Send me photos of the variations you have found and I'll add them to the list. Thanks for the kind reception and encouragement.
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